In 1959, the famous French philosopher, author and journalist Albert Camus, enchanted by the magical summers of the island of Lesvos, wrote: “In the midst of winter, I found there was, within me, an invincible summer”.
This is the philosophy, the core of what the Greek summer is. It goes beyond the sun and the sea, beyond the beautiful weather, beyond seasons, beyond landscapes. It is a way of life. You can breathe it in even on one of those incredible, transparent, sunny winter days. You can experience it even on a rainy Monday. Because the Greek summer is a state of mind.
This is what the creators had in mind when releasing the new campaign for the Greek tourism, titled “The Greek Summer is a state of mind.” Because the Greek summer experience entails something deeper, more true, more human. It is about the people you love, about getting in touch with the essence of nature. It is about freedom and happiness.
Greece’s Prime Minister, referring to the country’s successful handling of the pandemic and the new campaign, said, among others, that it highlights that ”our country can combine logic with emotion, and seriousness and professionalism in dealing with an unprecedented crisis with this feeling of relaxation, joy and happiness that the Greek summer offers to all of us.”
So, this year, come to Greece, come to Santorini. Live the dream. Live the adventure. The Greek summer state of mind is here 365 days a year. Immerse in it and then take it back home, in your heart, to relive it again and again, anywhere you are, anytime you want.
